KIN is a modern home-essentials brand for everyday household products launching online as a direct-to-consumer brand. It started from a simple belief: the things you use every day shouldn’t be hidden under the sink.

KIN makes products that are beautiful enough to leave out on the counter, and still affordable and environmentally conscious. It stands for being contemporary, approachable, intelligent and playful without being childish.

The name means belonging, family, the people close to you, and the brand is built around the small, shared routines of a home.